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ProspectScouter

Lead generation platforms for B2B teams that share one view of a good account

Lead generation platforms bring account sourcing, research, contacts and handoff into one place, so a whole sales team works from the same definition of a good prospect. ProspectScouter is a B2B lead generation platform built around a weekly scouting board: it grades accounts against your ideal customer profiles, shows the buying signal behind each one with its public source, finds verified contacts for the right roles and syncs the result to your CRM. Admins control seats, territories and access, and agencies keep each client in its own workspace.

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When a platform beats a stack of point tools

Many sales teams assemble lead generation from separate pieces: a database for lists, a spreadsheet for research notes, an email finder, a writing tool and a CRM import. Each piece works, but the joins between them cost time. Notes do not travel with the contact, two reps chase the same company, and nobody agrees on what a good fit account looks like.

A platform earns its place when the team is larger than one person and the problem is coordination as much as data. The useful questions are simple. Does everyone see the same ranked list? Does the reason for contacting an account stay attached to it all the way into the CRM? Can a manager change the ideal customer profile once and have it apply to everyone?

One scouting board, many reps, no duplicate work

On Growth and higher plans the scouting board is shared across the team. Accounts are ranked by fit grade from A to D, and each one opens into a scouting report with the reasons for the grade, the buying signals with quoted snippets and source links, a company snapshot, the roles to contact, a suggested angle and a first email and LinkedIn note.

Scale adds territory assignment, so accounts can be routed to the rep who owns that region, segment or list, and admin roles that control who can edit ICPs, export data or connect the CRM. Growth supports three ICPs and Scale supports ten, which lets you run separate profiles for different products, segments or regions without mixing their boards.

When a rep exports, ProspectScouter checks the CRM for existing records first and skips duplicates. Each synced account and contact carries the fit grade and signal, so the next person to open the record knows why it was created. HubSpot and Pipedrive sync are on Growth, and Salesforce sync and API access are on Scale. Field mapping is described on the integrations page.

  • Shared team board with ranked, graded accounts.
  • Several ICPs side by side, each with its own board.
  • Territory assignment and admin roles on Scale.
  • Duplicate checks before every CRM sync.
  • Email and Slack alerts when a watched account changes.
Compare plans

B2B lead generation software for agencies

Outbound and lead generation agencies need to keep client data apart. ProspectScouter gives agencies a separate workspace for each client, with its own ICP, board, contacts and exports, so a client campaign never pulls from another client's accounts. Enterprise adds dedicated agency workspaces with invoicing and purchase orders. The use cases page shows how agency teams set up and run client workspaces.

B2B lead generation platforms compared by design

Large data platform such as ZoomInfo or Cognism

How accounts are chosen
Filters and intent data across a very large database
How the team shares work
Lists, admin controls, CRM integration
Setup effort
Onboarding project, usually with the vendor
Pricing model as published
Quote based annual contracts, typically from about $15,000 per year

Database with sequencing such as Apollo

How accounts are chosen
Filters across a large contact database
How the team shares work
Shared lists and sequences
Setup effort
Low to medium
Pricing model as published
Per user, roughly $49 to $119 per user per month billed annually

Workflow builder such as Clay

How accounts are chosen
Tables and enrichment steps you design
How the team shares work
Shared tables
Setup effort
High, needs someone to build and maintain them
Pricing model as published
Credit based, from about $134 per month

ProspectScouter

How accounts are chosen
Fit grade against your ICP plus public buying signals
How the team shares work
Shared board, territories, admin roles
Setup effort
Minutes, the ICP builder proposes the profile
Pricing model as published
Self service plans from $24 per month billed yearly

Pricing is as published at the time of writing, so check each vendor for current figures. The Clay alternatives and ZoomInfo alternatives pages go into more detail.

What a sales leader gets from one platform

The case for a platform is easiest to see in hours. For example, if each rep spends eight hours a week researching accounts, that is a fifth of a forty hour week. Taking most of that research off the rep returns time for conversations, and the fit grade means the time goes to the accounts most likely to buy.

Leaders also get consistency. One ICP definition produces one grade, so a B account means the same thing to every rep and in every pipeline review. And because exports check for duplicates, the CRM stays clean as the team grows. Enterprise adds SSO with SAML, SCIM provisioning, custom roles, an audit log, a data processing agreement and a 99.9 percent SLA. The security page covers data handling for a vendor review.

What to check in lead generation platforms before you roll one out

  1. 01 Can managers set the ideal customer profile once and have every rep work from it?
  2. 02 Do reps see each other's work, so no account is contacted twice?
  3. 03 Can you assign accounts by territory and restrict exports by role?
  4. 04 Does the reason for contacting an account travel into the CRM with the record?
  5. 05 Is CRM sync checked for duplicates, and which CRMs are supported on which plan?
  6. 06 What does onboarding involve, and who maintains the setup after launch?
  7. 07 Are SSO, SCIM, an audit log and a DPA available when security asks for them?
  8. 08 Can you start on a monthly plan and move to yearly once the team is convinced?

Plans that grow with the team

Starter at $49 per month, or $24 per month billed yearly ($288), suits a single rep with one ICP. Growth at $149 per month, or $74 per month billed yearly ($888), is the first team plan with three seats, a team board, three ICPs, 750 scouted accounts, 600 verified contacts, HubSpot and Pipedrive sync and Slack alerts. Scale at $499 per month, or $249 per month billed yearly ($2,988), covers ten seats, 4,000 accounts, 3,000 contacts, ten ICPs, Salesforce sync, API access, territory assignment, priority processing and admin roles. Enterprise at $999 per month, or $499 per month billed yearly ($5,988), adds unlimited seats, 20,000 accounts and 15,000 contacts. All plans renew until cancelled and can be cancelled any time, and the full table is on the pricing page.

See pricing

Starter

1 seat, 150 scouted accounts a month, 100 verified contacts a month

$24$49 billed monthly

Growth Recommended for teams

3 seats, 750 scouted accounts a month, 600 verified contacts a month

$74$149 billed monthly

Scale

10 seats, 4,000 scouted accounts a month, 3,000 verified contacts a month

$249$499 billed monthly

$24 per month billed yearly, $288 per year

FAQ

Can several reps work from the same board?

Yes. Growth and higher plans include a shared team board. Reps see which accounts a teammate has already exported, and Scale adds territory assignment to route accounts to the right owner.

How many ideal customer profiles can we run?

Starter includes one ICP, Growth three, Scale ten and Enterprise unlimited. Each ICP has its own board and grading.

Do agencies get separate client workspaces?

Yes. Each client gets a separate workspace with its own ICP, accounts, contacts and exports. Enterprise adds dedicated agency workspaces with invoicing and purchase orders.

Which CRMs does the platform sync with?

HubSpot and Pipedrive on Growth, and Salesforce on Scale. CSV export is on every plan. Every sync checks for existing records first and skips duplicates.

Is there an onboarding project?

No. The ICP builder proposes a profile from your website and best customers, you review it, and the board starts filling. Admins can add seats and connect the CRM in the app.

Put your whole team on one scouting board

Start with one account. Enter your website and a target company to see the scouting report your team would work from, with no card required.

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