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ProspectScouter

Data enrichment tools that add the context a rep needs, not just more fields

Data enrichment tools take a record you already have, such as a company domain or a contact name, and add the information that is missing: industry, headcount, location, technology, job title, email or phone. ProspectScouter enriches every account it scouts in a way built for outreach. Alongside the company snapshot and verified contacts, each record carries a fit grade with reasons, buying signals quoted from public sources, the roles to contact and a first message, and all of it travels into your CRM.

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Three kinds of B2B data enrichment

The word enrichment is used for quite different jobs, and it pays to know which one you are buying.

  • Field enrichment fills standard attributes on a record: industry, employee count, revenue range, headquarters, social links and technology used.
  • Contact enrichment adds people to an account, or completes a person's record with a work email, direct line and current title.
  • Context enrichment adds what is changing at the account and why it matters to you: recent hiring, funding, leadership changes, launches, plus a judgement of how well the account fits.

Field enrichment is mostly about CRM completeness, routing and reporting. Contact enrichment is about reach. Context enrichment is about relevance, which is the part that decides whether an email gets a reply. Most data enrichment tools focus on the first two. ProspectScouter is strongest on the third and covers the second for the roles that matter.

What a ProspectScouter record contains

Every account on the scouting board, and every company you scout on demand by entering its website, is enriched with the same set of fields.

  • Company snapshot with what the company does, who it sells to, its size range and location.
  • Fit grade from A to D against your ideal customer profile, with the reasons in plain language.
  • Buying signals such as hiring for a role you help, new funding, a new executive, a new location, a technology change or a product launch, each with a quoted snippet and a link to the public source.
  • Roles to contact for the account, chosen from the signal and your profile.
  • Verified work emails and direct lines for the people in those roles.
  • A suggested angle and a first email plus LinkedIn note written from the signal.

The data comes from public company pages (homepage, careers, jobs, about, news, blog), public filings and announcements, and licensed data providers for contacts. Opt-out requests are honored, and personal data is handled under GDPR and CCPA rules. Learn more on the security page.

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Enriched records that stay clean in your CRM

Enrichment is only useful if it lands in the right place without creating a mess. Before any sync, ProspectScouter checks for existing records and skips duplicates. The fit grade and the signal go with each account and contact, so anyone who opens the record later sees why it is there. CSV export works on every plan, HubSpot and Pipedrive sync start on Growth, and Salesforce sync and API access are on Scale. The integrations page shows the field mapping.

On Growth and higher plans, watched accounts stay current after the first sync. When one shows a new signal, you get an email or Slack alert, so the context on the record does not go stale while the deal waits.

Data enrichment tools compared by approach

CRM native enrichment, such as Clearbit, now part of HubSpot as Breeze Intelligence

Typical input
Records already in the CRM
What it adds
Firmographic fields and some contact data
Who maintains it
The CRM vendor
Pricing model as published
Included in or added to CRM plans

Waterfall enrichment in a table builder such as Clay

Typical input
Rows you import
What it adds
Any field you configure, from several providers in sequence
Who maintains it
Whoever builds the table
Pricing model as published
Credit based, from about $134 per month

Large data platform such as ZoomInfo

Typical input
Lists or CRM records
What it adds
Firmographics, contacts, technographics, intent
Who maintains it
The vendor, after onboarding
Pricing model as published
Quote based, typically from about $15,000 per year

Contact enrichment tools such as Lusha or Apollo

Typical input
Names or LinkedIn profiles
What it adds
Emails and phone numbers
Who maintains it
Your reps
Pricing model as published
Per user or credit based plans

ProspectScouter

Typical input
Your ICP, or a company website
What it adds
Fit grade, sourced signals, roles, verified contacts, first message
Who maintains it
ProspectScouter, refreshed weekly
Pricing model as published
From $24 per month billed yearly

Pricing and product scope are as published at the time of writing, so check each vendor. The Clay alternatives page compares the waterfall approach in more detail.

When a different enrichment tool fits better

ProspectScouter enriches the accounts you are about to prospect. It is not built to backfill firmographic fields on tens of thousands of existing CRM records for reporting or routing. If your main goal is a complete CRM for marketing segmentation, a CRM native enrichment add on or a large data platform is the more natural choice, and ProspectScouter can run beside it for the accounts your reps work each week.

Who gets value from context enrichment

SDR teams who need more than a headcount field before writing a first email. Account executives who want a short brief on each account in their territory. RevOps teams who want the fit grade and the reason for outreach stored on every new record. Agencies who deliver enriched, researched lists to clients from separate workspaces. Founders who want each target account explained in a page, not a spreadsheet row.

What to check before buying data enrichment tools

  1. 01 Which fields do you actually use in outreach, routing and reporting, and which are nice to have?
  2. 02 Can every enriched value be traced to a source, especially signals and claims about the company?
  3. 03 How often is enriched data refreshed, and is there an alert when something important changes?
  4. 04 Are emails verified, and are unverifiable addresses labelled?
  5. 05 Does the tool check for duplicates before writing to your CRM?
  6. 06 How are contacts sourced, and does the vendor honor opt-out and document GDPR and CCPA handling?
  7. 07 Is pricing predictable, or does every field and retry consume credits?

Enrichment volume by plan

Starter costs $49 per month, or $24 per month billed yearly ($288), and enriches 150 scouted accounts with 100 verified contacts a month for one seat. Growth costs $149 per month, or $74 per month billed yearly ($888), with three seats, 750 accounts, 600 contacts, weekly signal alerts and HubSpot and Pipedrive sync. Scale costs $499 per month, or $249 per month billed yearly ($2,988), with ten seats, 4,000 accounts, 3,000 contacts, Salesforce sync and API access. Enterprise costs $999 per month, or $499 per month billed yearly ($5,988 per year), with SSO, SCIM, an audit log and a DPA. There are no credits, and plans can be cancelled any time. See the pricing page.

See pricing

Starter

1 seat, 150 scouted accounts a month, 100 verified contacts a month

$24$49 billed monthly

Growth Recommended for teams

3 seats, 750 scouted accounts a month, 600 verified contacts a month

$74$149 billed monthly

Scale

10 seats, 4,000 scouted accounts a month, 3,000 verified contacts a month

$249$499 billed monthly

$24 per month billed yearly, $288 per year

FAQ

What does ProspectScouter add to an account record?

A company snapshot, a fit grade with reasons, buying signals with quoted snippets and source links, the roles to contact, verified work emails and direct lines, a suggested angle and a first email plus LinkedIn note.

Can I enrich a single company I already know?

Yes. Enter the company website and ProspectScouter scouts it on demand, producing the same enriched report as accounts on the board.

Does it bulk enrich my existing CRM database?

No. ProspectScouter enriches the accounts you prospect, either from the scouting board or on demand. For a full backfill of existing CRM records, a CRM native enrichment tool fits better.

How fresh is the enriched data?

The scouting board refreshes weekly, and watched accounts trigger an email or Slack alert when a new signal appears. Each signal shows its source, so you can see when it was published.

Is the enrichment data compliant with GDPR and CCPA?

Company information comes from public pages and announcements, and contacts come from licensed data providers. Opt-out requests are honored, personal data is handled under GDPR and CCPA rules, and Enterprise includes a DPA.

Enrich your next account with a reason to call

Enter your website and a target company. You get the fit grade, the buying signal with its source and the roles to contact in under a minute, with no card.

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