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ProspectScouter

Sales intelligence platforms that explain why an account matters now

Sales intelligence platforms collect information about companies and the people who work there, so sales teams can decide who to sell to and how. Most of them are built around a large database you search. ProspectScouter is built around a question instead: which accounts that fit your ideal customer profile are showing a reason to buy this week, and what is the evidence. Every answer comes with a fit grade, a quoted signal and a link to the public page it came from.

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The four kinds of data inside sales intelligence software

Sales intelligence software is a broad label. When vendors use it, they usually mean some mix of four data types, and the right platform for you depends on which of them you actually need.

  • Firmographic data describes the company: industry, size, location, funding stage and growth.
  • Contact data describes the people: names, titles, work emails and phone numbers.
  • Technographic data describes the tools a company uses, read from its website, job posts or third party sources.
  • Signal data describes change: hiring, funding, leadership moves, new offices, product launches and technology changes.

Firmographic and contact data tell you who could buy. Signal data tells you who is likely to buy soon. Large platforms such as ZoomInfo and Cognism cover all four at scale. Apollo leads with contact data and a broad database. LinkedIn Sales Navigator leads with people and relationship data from its own network. ProspectScouter starts from signals and fit, then adds the contacts you need for the accounts that qualify.

A sales intelligence tool that reads the evidence for you

ProspectScouter reads public company pages (homepage, careers, jobs, about, news and blog), public filings and announcements, and combines them with licensed contact data. From that it builds a scouting report for each account on your board.

The report opens with a fit grade from A to D and the reasons for it, written in plain language, such as "sells to mid market logistics companies, which matches your best customers". Below that are the buying signals, each one quoted directly from its source with the link beside it, so a rep can confirm it in one click. Then come the company snapshot, the roles to contact, a suggested angle and a first email plus LinkedIn note written from the strongest signal.

Because every claim is tied to a source, reps do not have to trust a black box score. If a signal looks stale or irrelevant, they can see why at once. Learn how the grade is calculated on the account scoring page, and see the full report layout under prospect research.

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Sales intelligence platforms compared by approach

ZoomInfo

Core approach
Very large company and contact database with intent data
Pricing model as published
Quote based, typically from about $15,000 per year, annual contracts
Best suited to
Large sales and marketing teams

Cognism

Core approach
Contact database with strong European coverage
Pricing model as published
Quote based, typically from about $15,000 per year
Best suited to
Teams selling into Europe

Apollo.io

Core approach
Large contact database with built in sequencing
Pricing model as published
Per user, roughly $49 to $119 per user per month billed annually, with a no-cost entry level
Best suited to
Teams that want data and sending in one tool

LinkedIn Sales Navigator

Core approach
People search and relationship data inside LinkedIn
Pricing model as published
Per seat subscription
Best suited to
Reps who work relationships on LinkedIn

ProspectScouter

Core approach
Ranked weekly board of graded accounts with sourced signals
Pricing model as published
From $24 per month billed yearly, self service
Best suited to
Teams that need to know who to contact now and why

Pricing is as published at the time of writing, so check each vendor for current terms. For a deeper look at the large platforms, read the ZoomInfo alternatives and Apollo alternatives comparisons.

Who should choose signal led sales intelligence

Teams of one to fifty sellers who cannot justify a five figure annual contract get the part of sales intelligence that drives replies, which is the reason to reach out. RevOps leaders get one ICP and fit grade definition that every rep shares, synced to the CRM. Founders get an outside view of their market every week without reading a hundred company websites themselves. Agencies run a separate workspace per client and report on each campaign on its own.

If you need full org charts for the Fortune 500, wide intent coverage across the web, or a contact database for marketing campaigns at very large volume, a large platform remains the better fit, and many teams run both.

How to evaluate sales intelligence platforms honestly

The last point matters most. Take ten accounts you know well, five that bought and five that did not, and see whether the platform grades them the way your team would.

  1. 01 Can every data point be traced to a source a rep can open and read?
  2. 02 How fresh is the data, and how often are accounts and signals refreshed?
  3. 03 Does the platform tell you why an account is a fit, or only that it matches filters?
  4. 04 What is the contract term, and can you cancel without an annual commitment?
  5. 05 How does it handle GDPR, CCPA and opt-out requests, and is a DPA available?
  6. 06 Does it dedupe against your CRM before syncing?
  7. 07 Does it require someone to build and maintain workflows before reps get value?
  8. 08 What does a real test on ten of your known accounts show?

Data handling built for a security review

Contacts come from licensed data providers and public sources, opt-out requests are honored, and personal data is handled under GDPR and CCPA rules. Enterprise adds SSO with SAML, SCIM provisioning, custom roles, an audit log, a data processing agreement, a 99.9 percent SLA and a security review package. Details are on the security page.

Plans from one rep to a full sales org

Starter is $49 per month or $24 per month billed yearly ($288), with one seat, one ICP, 150 scouted accounts and 100 verified contacts a month. Growth is $149 per month or $74 per month billed yearly ($888), with three seats, three ICPs, 750 accounts, 600 contacts, weekly signal alerts, HubSpot and Pipedrive sync and a team board. Scale is $499 per month or $249 per month billed yearly ($2,988), with ten seats, ten ICPs, 4,000 accounts, 3,000 contacts, Salesforce sync, API access, territory assignment and admin roles. Enterprise is $999 per month, or $499 per month billed yearly. Every plan renews until cancelled and can be cancelled any time.

Compare plans

Starter

1 seat, 150 scouted accounts a month, 100 verified contacts a month

$24$49 billed monthly

Growth Recommended for teams

3 seats, 750 scouted accounts a month, 600 verified contacts a month

$74$149 billed monthly

Scale

10 seats, 4,000 scouted accounts a month, 3,000 verified contacts a month

$249$499 billed monthly

$24 per month billed yearly, $288 per year

FAQ

What is the difference between sales intelligence and a contact database?

A contact database gives you people and addresses to search. Sales intelligence adds context about the company and what is changing there. ProspectScouter focuses on that context, then adds verified contacts for the accounts that qualify.

Where does ProspectScouter get its signals?

From public company pages such as careers, jobs, about, news and blog pages, and from public filings and announcements. Each signal in a report shows a quoted snippet and the link to its source.

How often is the data refreshed?

The scouting board refreshes every week. Accounts you watch trigger an email or Slack alert when a new signal appears, on Growth and higher plans.

Is ProspectScouter a replacement for ZoomInfo?

For many smaller teams it covers what they used a large platform for: knowing which accounts to call and reaching the right person. Teams that need very wide database coverage often keep a large platform and add ProspectScouter for prioritization.

Can I use my own ideal customer profile?

Yes. The ICP builder proposes one from your website and best customers, and you can edit every part of it. Growth supports three ICPs and Scale supports ten.

See the evidence behind your next account

Enter your website and one target company. You get a fit grade, the buying signal with its source and a first email in under a minute, with no card required.

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