Skip to content
ProspectScouter

Lead sourcing software that builds your list from fit and fresh signals

Lead sourcing software finds the companies and people that should be on your outbound list in the first place. It is the step before research, before contact finding and before any email is written, and it decides the ceiling for everything after it. ProspectScouter sources accounts every week against your ideal customer profile, keeps only the ones with a public reason to talk now, grades each from A to D and adds the roles and verified contacts you need to start.

Scout an account See pricing

What lead sourcing means in B2B sales

Lead sourcing is the work of producing a list of accounts and contacts that match who you sell to. In recruiting the same word means finding candidates; in sales it means finding companies and buyers. A sourced lead is not yet qualified. It has passed the first filter (right industry, right size, right region) and is worth a closer look.

The source of the list shapes its quality. A list built from a three year old trade show export behaves very differently from one built from companies that posted a relevant job this month. That is why experienced SDR managers care as much about where accounts come from as about how many there are.

Common sourcing methods each have a place.

  • Database filters pull every company that matches firmographic criteria.
  • Lookalike lists start from your best customers and find similar companies.
  • Event and directory lists come from conference attendees, associations and marketplaces.
  • Manual research means a rep reading websites, news and job boards by hand.
  • Signal based sourcing starts from changes, such as hiring, funding or new leadership, and keeps only accounts that fit.

A B2B lead finder that starts from change

ProspectScouter combines the lookalike and signal based methods. The ICP builder reads your website and your best customers and proposes the profile you win with. Each week ProspectScouter looks for companies that fit that profile and reads their public pages (homepage, careers, jobs, about, news, blog) and public announcements for buying signals: hiring for a role you help, new funding, a new executive, a new location, a technology change or a new product launch.

Accounts land on the scouting board ranked by fit grade. Each one has a scouting report with the reasons for the grade, the signals quoted with their source links, a company snapshot, the roles to contact and a suggested angle. When an account is worth pursuing, the contact finder adds verified work emails and direct lines for those roles, from licensed data providers and public company pages.

You can also source a specific account. Enter a company website and ProspectScouter scouts it on demand, which is useful when a rep hears a name at an event or a partner passes on a referral.

Scout an account

Lead sourcing methods compared

Database filter export

Speed to a list
Very fast
Freshness
Depends on record age
Fit quality
Broad, matches filters only
Reason to reach out
None
Effort per account
Low to source, high to research

Lookalike of best customers

Speed to a list
Fast
Freshness
Depends on the data source
Fit quality
Good
Reason to reach out
None
Effort per account
Medium

Event and directory lists

Speed to a list
Medium
Freshness
Point in time
Fit quality
Mixed
Reason to reach out
The event itself
Effort per account
Medium

Manual research by reps

Speed to a list
Slow
Freshness
Current
Fit quality
High
Reason to reach out
Found by the rep
Effort per account
High

ProspectScouter signal based scouting

Speed to a list
Weekly board
Freshness
Current, refreshed weekly
Fit quality
Graded A to D against your ICP
Reason to reach out
Public signal with its source
Effort per account
Low, the report is written

The trade off is familiar. Fast methods give volume without context, and manual research gives context without volume. Signal based scouting aims for the middle, with a list small enough to read and a reason attached to every line.

Keep the sourced list clean

A sourcing tool can make a CRM worse if it floods it with duplicates and stale records. ProspectScouter checks for existing records before every sync to HubSpot, Pipedrive or Salesforce and skips anything already there. You can watch any account you have scouted, and you get an email or Slack alert when it shows a new signal, so you revisit an old opportunity at the right moment instead of sourcing it twice.

On Scale, territory assignment routes newly sourced accounts to the rep who owns that region or segment. Admin roles control who can export. For RevOps teams this keeps sourcing consistent with how the CRM is already organized. The integrations page has the details.

Who benefits from signal based lead sourcing

SDR managers who need a steady weekly supply of accounts for each rep get a ranked board instead of a quarterly list pull. RevOps leaders get one sourcing definition tied to the ICP. Founders without a sales team get a list they can work through in an hour a day. Agencies source for several clients in separate workspaces and export a list per campaign.

Teams that need hundreds of thousands of records for a marketing campaign are better served by a large database. ProspectScouter is built for lists that people actually read.

Questions to ask any lead sourcing software vendor

Ask for a test on your own market. Give the vendor a profile you know well and see how many of the first twenty accounts your best rep would actually call.

  1. 01 What sources does the tool use, and can you see the source for each account?
  2. 02 How often is the list refreshed, and how does it avoid stale companies?
  3. 03 Does it rank or grade accounts against your own profile, or only filter them?
  4. 04 Does it check your CRM for duplicates before adding records?
  5. 05 Can you source a single named account on demand, as well as in bulk?
  6. 06 How are contacts sourced, and how are opt-out, GDPR and CCPA handled?
  7. 07 Is pricing tied to seats, credits or accounts, and is it predictable month to month?

Sourcing volume by plan

Starter

Price
$49 monthly, or $24 per month billed yearly at $288
Seats
1
Accounts sourced and scouted per month
150
Verified contacts per month
100
ICPs
1

Growth

Price
$149 monthly, or $74 per month billed yearly at $888
Seats
3
Accounts sourced and scouted per month
750
Verified contacts per month
600
ICPs
3

Scale

Price
$499 monthly, or $249 per month billed yearly at $2,988
Seats
10
Accounts sourced and scouted per month
4,000
Verified contacts per month
3,000
ICPs
10

Enterprise

Price
$999 per month or $499 per month billed yearly
Seats
Unlimited
Accounts sourced and scouted per month
20,000
Verified contacts per month
15,000
ICPs
Unlimited

Growth adds weekly signal alerts, HubSpot and Pipedrive sync, a team board and Slack alerts. Scale adds Salesforce sync, API access, territory assignment, priority processing and admin roles. Plans renew until cancelled and can be cancelled any time. Compare them on the pricing page.

See pricing

Starter

1 seat, 150 scouted accounts a month, 100 verified contacts a month

$24$49 billed monthly

Growth Recommended for teams

3 seats, 750 scouted accounts a month, 600 verified contacts a month

$74$149 billed monthly

Scale

10 seats, 4,000 scouted accounts a month, 3,000 verified contacts a month

$249$499 billed monthly

$24 per month billed yearly, $288 per year

FAQ

How is lead sourcing different from lead generation?

Lead sourcing is the first part of lead generation: building the list of accounts and contacts. Lead generation also includes reaching out and turning those accounts into conversations.

How many new accounts does ProspectScouter source each week?

That depends on your plan allowance and on how many companies in your market fit your profile and show signals. Starter covers 150 scouted accounts a month and Scale covers 4,000.

Can I upload my own target account list?

You can scout any specific account by entering its website, and you can watch accounts to get alerts when they show a new signal. The scouting board itself is sourced from your ideal customer profile.

Does it source contacts as well as companies?

Yes. Each scouting report names the roles to contact, and the contact finder returns verified work emails and direct lines for those roles.

Where do the sourced accounts come from?

From public company pages, public filings and announcements, matched against your ideal customer profile. Contacts come from licensed data providers, and opt-out requests are honored.

Source your first account with a reason attached

Enter your website and a company you want to sell to. In under a minute you see the fit grade, the buying signal and the roles to contact.

Scout this account